Green Street Development

Green Street charts a $600 million vision for Midtown St. Louis

Green Street Real Estate Ventures is preparing a $600 million development near the historic Armory site in Midtown, setting the stage for one of the city’s most significant private investments. The company recently submitted a “zoning only” application with the city, an initial step that allows officials to review land use and overall scope before detailed plans are filed.

The proposed project, in partnership with THO Investments, led by developer Rod Thomas, is envisioned as a multi-phase destination designed to complement the ongoing revitalization of Midtown. While specifics have not yet been announced, the investment size points to a blend of entertainment venues, residential living, retail, and hospitality. Such a mix would extend the momentum of nearby districts that have seen major growth in recent years.

Positioned just west of the Armory building, the site has the potential to connect surrounding cultural, educational, and research corridors with new amenities for residents and visitors. The development is expected to move forward in stages, allowing infrastructure and vertical construction to align with market demand and community input.

If realized, the $600 million project would not only reshape the area but also reinforce St. Louis’ standing as a city attracting ambitious, mixed-use developments designed to spur activity, strengthen neighborhoods, and draw long-term investment.


Header image The Armory project adjacent to a $600 million development proposed by Green Street Real Estate Ventures. Image credit: Sophie Proe / St. Louis Public Radio

Green Street announces 'The Oscar' mixed-use development

Green Street Development has purchased a 17.5 acre site to redevelop into a high-density, mixed-use development at the eastern side of Sheboygan, Wis.

Located at 1440 S. 16th St., “The Oscar” will join the current site of the Van Der Vaart Concrete Company, formerly known as the Oscar Zimbal Brick Co.

The Oscar will consist of 240 apartments, a new Kwik Trip and a 1.5-acre lot for future redevelopment. The multifamily portion will provide a mix of one, two and three-bedroom apartments across three buildings with underground, temperature-controlled and secured parking.

The Oscar is a workforce housing development and will offer all of the top amenities and features that are expected in a new Class-A, residential community - but with a discount to other new apartments in town.

Van Der Vaart is moving just south of the site, allowing for The Oscar development, but will remain a member of the Sheboygan Economic Community.

“Green Street and our community partners share a vision to transform this site into its highest and best use, creating a unique sense of place while continuing to support local industry,” said Joel Oliver, senior vice president of development for Green Street St. Louis.

The Oscar is the largest known housing development in the city of Sheboygan and Green Street’s largest multifamily project to date. Consistent with Green Street’s track-record of award-winning, urban projects, the intention for the overall development is to provide a neighborhood-like feel while integrating distinctive architectural features to establish an exceptional community.

“The Oscar brings a new choice in living to the Sheboygan area as demand for residential and mix-use development quickly grows. Rosemann is excited to design this distinctive community and looks forward to collaborating with Green Street and teaming up with its project partners, said Jarrett Cooper, vice president/studio director with Rosemann & Associates, P.C., St. Louis, who is the architect on the project.

Other project partners include general contractor, ARCO Construction and project engineer, Stock and Associates. Colliers International is providing the construction loan and BMO Harris is participating as an equity partner.

The first phase of The Oscar is scheduled to open in September 2021.