Price Brothers

From Buc-ee’s and Google to Margaritaville and Panasonic, big names are betting on KC

MetroWire Media hosted its KC Mega Developments Summit 2025 last week. Panelists Mike Bell, SVP of Hunt Midwest; Tim Holverson, president of De Soto Economic Development Council; Greg Kindle, president of Wyandotte Economic Development Council; Bart Lowen, VP of development at Price Brothers; Jolene Mead, SHRM-SCP, chief of staff at Port KC; and Richard Napper, managing partner of NAR Realty Consulting, LLC, showcased some of the mega-developments in the Kansas City area in which their organizations are involved. Terrell (TJ) Jolly, MBA, founder and CEO of Integrity Capital Management, LLC, moderated.

Bell said the 3300-acre KCI 29 Logistics Park is the only mega site in the state of Missouri. The project, located in what Hunt Midwest describes as the logistics epicenter of the United States, will house more than 20 million SF of class-A industrial space. According to Bell, Ace Hardware is locating its 1.5 million SF distribution center there, and Project Falcon (revealed in the press to be Amazon.com, Inc.) is also taking space.

In March of last year, Google announced it was building a $1 billion data center at Hunt Midwest Business Center.

“Google was the first hyper-scaler that actually looked at Kansas City. . . . The other thing for Kansas City is that this is the largest single investment that Google ever made,” said Bell.

Bell said Google will bring in people to train and who will work on the project.

“If you ask Google, and this was in one of their press releases, it’s a generational job for them. So these construction workers, it’s not temporary. . . . [S] Some of those folks will be there, literally get married, have kids, and see their kids graduate. So, that has a major impact on Kansas City. Not to mention because it’s technology, other companies want to be nearby, and we’re seeing it right now,” Bell said.

Bell said Google is also working with the North Kansas City School District, creating a public-private partnership in which Google helps the schools and the workforce and training. This partnership will ultimately promote the spec development of industrial projects and attract manufacturing jobs to Kansas City, said Bell.

“We’ve done $6.2 billion over the last 10 years in Wyandotte County. This year I would expect that our capital investment goal would be closer to a $1 billion. . . . These numbers are really big,” said Kindle.

One mega project in the works in Wyandotte County is Buc-ee’s, which will be located near the Kansas Speedway. The project is outside of the STAR Bond district, and Buc-ee’s will pay property taxes from day 1, Kindle said.

“Buc-ee’s has a cult following. Everybody loves Buc-ee’s. . . . It sucks you in, and then 45 minutes later, you come out with $50 worth of things you didn’t think you really needed. About 120 fuel pumps plus the electric charging. It is like a city. Five thousand plus people a day will visit Buc-ee’s in that location, and 70 percent of those folks will be from outside of Wyandotte County. . . . There will be tons of folks coming through there. . . . The project has 250 employees, and they pay really good wages,” said Kindle.

Wyandotte County is also home to a state-of-the-art youth sports facility developed by Homefield, a local amateur youth sports company. The facility is located near the site of the former Schlitterbahn Waterpark, which Homefield dismantled. Napper said the project features an indoor volleyball and basketball facility.

Above: Over 200 attendees listen in on the current Kansas City metro area mega-developments at the 2025 KC Mega Development Summit hosted by Metrowire Media at the Aspira Campus auditorium.

“Really what we want to do is give the youth athlete and their parents the best facilities possible and then in between games overnight give them food and lodging and entertainment options that are better than they’ve had anywhere else,” Napper said.

Some amenities under development for these visitors include the Margaritaville Hotel Kansas City, a $150 million, 229-room full-service resort, and Atlas9, an entertainment venue, which Napper described as an immersive museum that is “unlike anything you’ve ever seen.” Dimensional Innovations is partnering on the Atlas9 project.

Approximately 25 miles to the south of the Homefield project sits Bluhawk, a mixed-use development anchored by the recently opened AdventHealth Sports Park, a 420,000 SF youth sports facility. The first phase of the project is complete. Ninety-seven percent of the built retail space is occupied, said Lowen.

“Youth sports is, in my opinion, tomorrow’s anchor to mixed-use developments,” he said.

Because the Bluhawk project is using STAR Bonds, it must attract visitors from out of state.

“You’ve got to create something that is going to drive people to that location. Quite simply, it’s taking all those experiences and putting it in one walkable[location]—I call it adjacency—that just brings all of that together to a place that just creates a qualitative experience that everybody wants. Just put it all together. Just offer it,” said Lowen.

According to Holverson, the $4 billion Panasonic electric vehicle battery plant under construction is transforming the community of De Soto, Kansas, which boasts approximately 6700 residents. With the plant has come new infrastructure as well as much private sector investment, including more than 1000 apartment units, approximately 500 single-family homes, a number of townhomes and duplexes, and new retail. The plant is projected to employ, ultimately, 4,000 people.

“De Soto’s sales tax revenues are up 88 percent year over year. Starting maybe from a smaller number, but we’ve seen tremendous growth and really just project that to continue on,” Holverson said.

Improvements to the Berkley Riverfront represent the culmination of a plan that’s been in play for 35 years, Mead said.

“I think we’ve arrived at something really great,” she said.

The opening in 2018 of the Union Berkley Riverfront Apartments, a mixed-use residential project developed by Flaherty & Collins Properties, brought residents back to the Riverfront.

“People hadn’t lived on the Riverfront for decades, and I think that’s really impressive. It’s kind of been just the building blocks to get us where we’re at,” she said.

The partnership between Port KC and Kansas City Current also has been transformative for the Riverfront development, including the construction of the

CPKC Stadium is the first in the world purpose-built women’s stadium, Mead said.

Another project which has been several years in the making is the South Loop Project, which Mead called “game-changing”. Plans for the collaborative effort led by Port KC, Downtown Council of Kansas City and Kansas City, Missouri, include creating a sustainable urban park over Interstate 670.

“It’s going to bring people back Downtown in droves, even more so than now. And we all know that life is better when there is green space and when there is access to green space,” Mead said.


Header image: Lisa Shackelford (far left) with the panelists at the 2025 KC Mega Development Summit (L to R): Terrell (TJ) Jolly, Mike Bell, Jolene Mead, Richard Napper, Greg Kindle, Tim Holverson, Bart Lowen. Image credit: Jacia Phillips | Arch Photo KC

Bluhawk breaks ground on $750M multi-sport complex

Bluhawk breaks ground on $750M multi-sport complex

Feature Photo: Groundbreaking of the first phase of Bluhawk’s multi-sport complex, Advent Health Sports Park at Bluhawk, began today in Overland Park, Kan. PHOTO COURTESY OF TREASURE ADVERTISING.

T.J. Maxx, Saltgrass Steak House, Cactus Grill and more say 'Yes' to Bluhawk

T.J. Maxx, Saltgrass Steak House, Cactus Grill, AT&T, Freddy’s Frozen Custard & Steakburgers, Gyu-Kaku Japanese BBQ and Panera Bread are among the most recent tenant additions at Bluhawk's development in Overland Park, Kansas.

The strong list of tenant commitments follows the recent award of $66 million in STAR bond funding from the Kansas Department of Commerce.

“This key STAR bonds approval and the wave of tenant commitments to Bluhawk represent a critical mass of achievements as we move forward with this highly-sustainable and desirable destination-anchored site,” said Bart Lowen, Price Brothers vice president of development.

T.J. Maxx will be located in the Marketplace Neighborhood of Bluhawk and is scheduled to open in spring 2020. Gyu-Kaku Japanese BBQ, Cactus Grill, AT&T, Freddy’s Frozen Custard & Steakburgers are also planning Spring 2020 openings. Saltgrass Steak House anticipates opening in fall 2020 and Panera Bread will open at the end of this year.

“Bluhawk is now in its next phase of progress and we are tremendously excited about its growth. We are thankful to the State of Kansas, the City of Overland Park and its residents for being so supportive of our vision for the property,” Lowen said.

Other areas of the site continue to move forward including AdventHealth’s South Overland Park ER expansion into a full-service hospital in 2021 and state-of-the-art apartment homes, The Residences at Bluhawk, which are open now and available for leasing.

Changing retail trends drive shift in Price Brothers’ BluHawk plan

Price Brothers recently announced new plans for its $750 million, 277-acre mixed-use BluHawk development that includes a 300,000-square foot indoor multi-sport complex operated by Colorado-based Sport Stable. The $205 million, 59-acre first phase will launch with a new redesigned civic and community center and arena, indoor complex and hockey rink, as well as additional restaurant and retail.

Originally envisioned in 2006 as the home of Sporting KC, the project been modified to fit neighbors’ wishes.

“The key words here are evolve and adapt,” said Price Brothers President Doug Price. “The (professional soccer) plan didn’t pass the litmus test with taxpayers. They want only amateur sports here, and this is our response to that. It’s not a change of course, it’s more of a slight change in sporting components. It’s always been a family friendly sports, science and educational development.”

The new timeline moves the Cosmosphere project and retail outlet stores to Bluhawk’s second phase and is in response to changing consumer demands and retail shopping habits, according to Price Brothers VP of Development Bart Lowen.

“We recognize that retail has to evolve from what it was 10 years ago and can’t just be a shopping only experience. It has to move beyond that. It has to start at the periphery and offer other opportunities to experience when you are there,” Lowen said. “BluHawk will be a place where kids can go to practice, families can take in an event, visit the Cosmosphere, and enjoy the day.”

Bluhawk started going vertical in 2015 and has sold nearly all of its single-family home sites, according to a release. In addition, currently open are Shawnee Mission Health - South Overland Park, public safety administration building, Cosentino’s Market and other nearby retail, as well as the 159th & Antioch interchange.

"Bluhawk will be a place where active minds and energetic bodies can thrive. Some will call it home and some will visit frequently,” Price said. “To all, it will offer an intersection of health, knowledge and leisure. Bluhawk will be about well-being, learning and playing – a next generation destination designed for both today and tomorrow.”

BluHawk arena + Cosmosphere will be game-changer for South OP

Price Commercial Realty is finally going public with its plan for a massive new 300-acre mixed-use development in south Kansas City. BluHawk is the name for a 100-million-square-foot new retail power center that will occupy a stretch of land situated between 159th and 167th street, bordered by Highway 69 to the east and Antioch to the west.

It’s the southernmost development in Kansas City, with a population of about 40,000 in a three-mile radius. John Nolan, president of Price Commercial Realty, says the questions he gets most often are whether the area is ripe for development and just how much it’s expected to grow.

The demographics

It’s an easy answer for Nolan, who presented details of the BluHawk plan to members of KCRAR Commercial on Wednesday. He responds by plotting its location on a map: Not only is it a short 3.5 miles south of Prairiefire and Corbin Park, the hottest retail areas in the market, but it’s surrounded by high quality $500,000 homes, some of the top ranked schools in the country with Blue Valley schools, and in a 3-mile radius, an average household income of about $150,000.

“At different ICSC events, we spoke with groups out of L.A., San Francisco and Washington D.C. and asked whether they saw numbers like that, and everyone’s response was that they’d be happy to have those numbers at any development,” he said. “We view that as an amazing opportunity.”

And there’s plenty of room for growth. Nolan said the City of Overland Park is looking at more than 500 homebuilding permits issued per year for $500,000 homes. BluHawk will help foster that single-family home growth. It’s currently sold all 60 home lots in its first phase of the plan, and the majority of those homes – about 55 – have already been built. Another 60 homes will come in another phase, and it will include a mix of town homes and villas and other options that have yet to be defined.

The centerpieces

Because it’s a STAR bond project, Nolan said the developers are taking a new approach to attracting tourists. So, instead of first focusing on retailers, they want to create a sense of intrigue and excitement around the plan’s two main centerpieces: a 6,000-seat hockey arena and an 60,000-square-foot extension of the Hutchinson-based Cosmosphere.

“We got together and what we decided to do with BluHawk is create a reverse interest in the area,” said Scott Buescher, vice president of acquisitions and development for Price Brothers. “We’re not going for retail first; We’re going for programs.”

The Cosmosphere located in Hutchinson is the largest non-government affiliated space entity/museum in the world. Although it’s a truly fascinating facility, attendance is falling. Because of that, Price brought in two former Disney employees, who will pack the facility with programming utilizing the building’s 40X theater, a Legos robotics system called Mindstorm, and other technological and educational components.

For the hockey arena, the team is in negotiations to bring a U.S. Hockey League team to the arena as part of a larger concerted effort to get 20,000 Kansas City kids in the metro to play hockey.

“There’s an underlying interest here,” Nolan said. “The purpose of the hockey team is to create a movement in Kansas City much like soccer did with the Legends facility.”

Retail

With the hockey arena and Cosmosphere in place, Nolan said the team is working to bring first-to-market retailers to the area. So far, he’s received commitments from a new-to-market movie theater/bowling alley, and plans to add a number of restaurants.

But the first piece to open in the development will be the portion dubbed BluHawk Marketplace. It will house the newest 60,000-square-foot Cosentino’s concept, a much larger and more technologically advanced than any its similar versions in Brookside and downtown Kansas City. The store is scheduled to open around Thanksgiving this year. An additional 70,000 square feet of retail surrounding the grocery store will also be the first part of the development to open.

So far, other pieces of the plan include a small plot of land that was sold to an area bank, as well as three or four other large parking garages.

Click here to see a full site plan.

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